“The Internet tells a story about each of us. Take control of yours.”

Social Media & Personal Branding Strategist

Educator, Trainer, and Speaker

Feeling like a well-kept secret? Isn’t it finally time to stand out from the crowd and shine like the incredible star you are?

Are you ready for a straight forward, honest, and supportive approach to building and navigating your personal brand?

I’m not here to blindly tell you, “You’re doing a great job, sweetie!” if that’s not the truth. I’m here to help you grow and succeed. We’ll focus on a framework of actionable steps and have fun along the way. If you’re ready to do the work to improve your results, let’s talk.

If a no-nonsense approach to building your reputation and magnetically attracting your ideal audience resonates with you, you’re in the right place. Forget focusing on buzzwords; let’s focus on what makes you unique and what success looks like to you.

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I hired Irene when my company was experiencing a social media “coming of age,” of sorts. I needed a talented, senior-level, creative contributor who could quickly get up to speed with a plan for better engagement and, most important, help me execute on this plan. Within a very short period of time we experienced at minimum 250% improvement on our engagement, our connection recruitment, and even our anecdotal interactions with our customers and partners had improved. She’s reliable, responsive, thoughtful, intuitive, cautious and has a great gut instinct. She understands the balance between communicating and promoting, and she really knows how to turn a company into a human organization that can really connect with its audience. I would, and will, hire Irene again in the future.
Jennifer Leggio  - HomeJennifer Leggio, Vice President, Corporate Marketing
Irene turned a skeptic into a believer. I came to her wanting to boost my professional visibility through improving my social profiles. What I came away with, beyond achieving that objective, was a shift in perspective. I had been thinking me-me-me. Irene taught me to focus my energy on valuable engagement-engagement-engagement. Irene provided smart, actionable guidance with the proper context around it. She provided the why something was suggested, not just the how. I needed that context so I could buy into doing things in certain ways. Executives and experienced marketers looking to up their game would benefit greatly from working with Irene. Ours was a joyful experience too, we laughed a lot.
Catherine Richards - HomeCatherine Richards, Global Lead, Corporate Communications, IT Security
See what others are saying about Irene

Recent Posts

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Your Brand Screwed-Up On Social Media, Now What?

This blog post isn't about what happened. It's about the thing that happened next - after the first thing had happened. Confused? Hang in there; allow me to explain. This is important because there are critical lessons here for all of us using social media for business.

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8 Sure-Fire Ways to Get Unfriended on Facebook

Ah, our Facebook friends. Some we can't live without and, well, then there are those other ones. It is the latter group that I'm focusing on today. We all know people like this, right?The chatty co-worker, the family member who can't keep a secret, that pretty girl you sat next to in junior high school. Wait a minute...if we all know people like this, is it possible that you might be one of those people, too?

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10 Email Sins You Must Stop Committing Right Now

Email. Whether we like it or not, it is part of our lives. We love it when it's easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Do you know an email sinner? Might you be committing some of these sins yourself? Here are a few email sins. Take a peek and see if any sound familiar.

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Is Social Media the Brussels Sprouts of the Internet?

To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. In fact, many people have concerns about being too visible online and some don't want to be online, period. Yes, there are people who, by choice, do not have Facebook, Twitter or Google+ accounts. To my fellow social media aficionados, I realize this may come as a shock.