Branding

Identity, image, meaning and impression.

Is Social Media the Brussels Sprouts of the Internet?

To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. In fact, many people have concerns about being too visible online and some don't want to be online, period. Yes, there are people who, by choice, do not have Facebook, Twitter or Google+ accounts. To my fellow social media aficionados, I realize this may come as a shock.

10 Steps To Create An Awesome Google+ Profile

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It's where you tell people what you'd like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles, you online.

The #1 Reason You’ll Want to Use Google+

If you're still wondering if you ought to bother spending time getting to know yet another social network, I've got one big reason you might want to give Google+ a try. The team at Google thought long and hard about how people and brands use Facebook, Twitter and LinkedIn and worked to incorporate the best features of all, while adding a few cool features of their own.

How To Manage Your Online Reputation By Using Google Alerts

In addition to the wonderful feedback to my post last week about 3 Mistakes You're Making Online, I also received questions about my third point - using Google Alerts to monitor your reputation online. While I know throngs of hyper-connected people for whom using Google Alerts is second nature, the fact is that this is a new tool for many people.

How To Get Feedback on Your Profile Photo

Welcome to my shortest blog post ever. The response to my recent post about how to select the right photo for your online profile has been fantastic. I invite you to watch this video to find out... How you can get valuable feedback on the photo you've chosen for your profile As my friend, Hjortur Smarason says, we should think of this photo as our own personal logo.

8 Tips: How To Choose the Right Profile Photo

You know you've seen it. That cringe-worthy photo from your friend's beach vacation that he's using as his LinkedIn profile photo. "What in the world is he thinking?" you asked yourself. "I'd never use a photo like that to represent myself online." Really, Ms. Look-at-me-and-my-super-cute-puppy?

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