Identity, image, meaning and impression.
I finally gave in. I resisted the call to "upgrade" my profile on Facebook. Calling it an "upgrade" didn't fool me. I heard the buzz and read the complaints. Many of those you moved to the new format weren't happy. I knew, though, that my days of being able to remain on the old profile design were numbered. For the last few days, there has been a message at the top of my Facebook homepage,