Branding

Identity, image, meaning and impression.

How To Easily Hack Your Facebook Profile Photo

I finally gave in. I resisted the call to "upgrade" my profile on Facebook. Calling it an "upgrade" didn't fool me. I heard the buzz and read the complaints. Many of those you moved to the new format weren't happy. I knew, though, that my days of being able to remain on the old profile design were numbered. For the last few days, there has been a message at the top of my Facebook homepage,

Top 10 Most Commonly Used Words on LinkedIn

Ah, the challenge online. How to appear that you fit in while also appearing to stand out from the crowd. We really work hard to think of just the right words to use to let others know how irresistibly awesome we are. It appears that many others believe they are as irresistible as we are and are using the exact same terms in their LinkedIn profiles.

How Not to Use Twitter for Business (FroYo Edition)

I was a rabid frozen yogurt fan when it was all the rage in the 1980s. Then, like all good things I loved, it was sent out to pasture with my severely wide-legged pants, sweaters with shoulder pads and my Lionel Richie records*. The period of mourning has long since passed, but imagine my delight to see that frozen yogurt is now *in* once again. I was thrilled to see a new frozen yogurt shop open within walking distance of my home. OK, so it is wildly overpriced, but it's there and that's all that matters when I want a fix.

LinkedIn-apalooza! Ready to rev-up your profile?

If you're a professional or business person, you know you need to be using LinkedIn wisely, right? And, college students, that goes for you, too. If you don't know why it matters or know deep-down in the pit of your stomach that you're really not all that sure what to do with LinkedIn, then this is for you......

Who Influences You? (Plus, get a free book)

One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn't. Learning how best to communicate and influence others is no different. Don't we all hope to influence others? Whether it is to market our business, persuade a client, motivate an audience or capture the attention of potential employers, influence is important.

Do You Have a Digital Business Card? (Register for .tel for free)

We all want to be found more easily online when our friends, potential clients and employers Google us. We've set up our LinkedIn profiles, started blogging, created websites, invited others to be our friends on Facebook and tweeted like crazy on Twitter. With all of these fragmented presences online, wouldn't it be nice to have a directory of all the places we can be found, plus the option to include our email address, phone number and tags which help the right people find us and get in touch?

What is Your Favorite “Real-time” Tool?

The theme of LeWeb '09 was "The Realtime Web," but what exactly "is" realtime? And, at what point, do realtime tools stop being new toys which only geeky people use and start becoming so embedded into our everyday lives that we don't really think about them, but can't imagine living without them?

Creating Evangelists: Social Media the Cirque du Soleil Way

As part of Cirque du Soleil's social media strategy, a number of bloggers attending BlogWorld in Las Vegas were invited to attend one of their fabulous shows. With six completely different Cirque shows in Las Vegas, choosing one proved a daunting task. As a result, I am now official ruined. It is hard to imagine any theatrical experience topping the feast for the senses that is LOVE, Cirque's tribute to The Beatles. It is a high energy show in which cast members defy gravity and the line between performance space and audience members is blurred. It's as if LOVE dug deep into my imagination and created it all on stage, and making it all much cooler and more psychedelic in the process.

New to Social Media? Step 1: Be a Consumer

In the last post, you heard Chris Brogan describe how important having a blog can become in the quest to be found more readily online. Should you be thinking about taking the plunge, you'll want to be sure to watch this video first. Today, bestselling author Jennifer Kushell suggests taking the time to become familiar with what others are doing online before feeling the pressure to jump feel first into social media.

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