This blog post isn't about what happened. It's about the thing that happened next - after the first thing had happened. Confused? Hang in there; allow me to explain. This is important because there are critical lessons here for all of us using social media for business.
Email. Whether we like it or not, it is part of our lives. We love it when it's easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Do you know an email sinner? Might you be committing some of these sins yourself? Here are a few email sins. Take a peek and see if any sound familiar.
Social media is all the rage. All the cool kids are using it; at least, that's what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely?
Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It's where you tell people what you'd like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles, you online.
Oh, how I love LinkedIn! I often speak and write about LinkedIn, as well as provide a great deal of training to help others get the most out of the most powerful professional networking site online. As much as I also adore Twitter and Facebook, LinkedIn is still the one place to get started building your brand and career online.
If you're still wondering if you ought to bother spending time getting to know yet another social network, I've got one big reason you might want to give Google+ a try. The team at Google thought long and hard about how people and brands use Facebook, Twitter and LinkedIn and worked to incorporate the best features of all, while adding a few cool features of their own.
With the launch of Google's new social network, Google+, there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+.
Netflix has a bit of a public relations nightmare on their hands at the moment. You may have heard about it. The internet has been ablaze following an email sent to all of their subscribers and this blog post by the company:
So, there I was. Listening in on an fascinating conversation online with one of the business world's most well known thought-leaders*, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer.
LinkedIn doesn't get much love in the "I can't wait to go online and have fun with my friends" category of social networking sites, but make no mistake - for professionals, wannabe professionals, businesses or non-profits, LinkedIn is where the real action is. While you may be getting benefit out of Twitter or Facebook, LinkedIn is probably where I'll find you first when I google you and where I'll look to get an early sense of your reputation.
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