So you think LinkedIn isn’t as sexy as Twitter, Facebook or other networking sites? I encourage you to think again. If providing the most powerful professional networking and job search platform around is sexy, then I’d say it’s pretty sexy.
And, it just got a little sexier in that you can now show off your best assets more prominently. No, I’m not talking about push-up bras; the change I’m talking about allows you to bring more attention to your professional assets.
Until now, the LinkedIn profile was very structured and inflexible in its design:
- Summary and Specialties
- Applications (i.e., Blog, SlideShare, etc.)
These sections were listed in this order and there was nothing you could do to change things around. If you wanted potential employers to know that you’d just received a PhD in Astrophysics from Harvard, you had to hope they had the patience to read through all of your part-time jobs as a paper-boy and as a cashier 7-11 to find your education way down at the bottom.
Enter drag-and-drop. You can now rearrange these sections and move the most important information to the top. Have you worked with Bill Gates and want everyone to see his recommendation praising your role in building Microsoft? Move your recommendations to the top. Have you increased sales for your company over 500% in the last year? Upload a slide showing the results to SlideShare and move it where it will best show off your talents.
Kudos to LinkedIn for allowing us to take more control over the look and feel of our profiles. In the future, I’d like to see the ability to drag and drop pieces of these sections, rather than the entire section. For example, when you move recommendations to the top to highlight the feedback from Bill Gates, all of your other recommendations move, too, which might make it difficult for someone to scroll down to find your skills and experience. Still, this is a fabulous step in the right direction.
Take a peek at the LinkedIn video and let me know in the comments what you think of this new feature.