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Top 5 Signs Your Business Should Not Be Using Social Media

Social media is all the rage. All the cool kids are using it; at least, that's what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely?

8 Tips for Using Social Media for Political Campaigns

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It's the how to do this that escapes most of them. That's perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now.

How To Get Feedback on Your Profile Photo

Welcome to my shortest blog post ever. The response to my recent post about how to select the right photo for your online profile has been fantastic. I invite you to watch this video to find out... How you can get valuable feedback on the photo you've chosen for your profile As my friend, Hjortur Smarason says, we should think of this photo as our own personal logo.

Disconnected in a Hyper-Connected World

It had been nagging me for months, though I couldn't put my finger on exactly what it was. Things with my work have been going well and keeping me busy, but something didn't feel quite right. I know a lot of people, more than I've ever known at any other time in my life. I spend much of my day connecting with them in one way or another.

What Was the Hottest Topic at LeWeb 2010?

With a two-day program filled with tech thought leaders and innovators, there was one subject which seemed to consistently rise about the rest and dominate so many of the conversations at LeWeb. What was it? Wikileaks. While I didn't go into LeWeb expecting to hear so many opinions about Wikileaks - it's mission, it's founder, it's future - it shouldn't have been a surprise. The issues surrounding Wikileaks and it's release of mountains of sensitive information exist at the intersection of privacy, safety, security, technology, social media and politics. With such a smart, savvy and international crowd, seemingly everyone had and interest and strong opinions on the matter.

How Not to Use Twitter for Business (FroYo Edition)

I was a rabid frozen yogurt fan when it was all the rage in the 1980s. Then, like all good things I loved, it was sent out to pasture with my severely wide-legged pants, sweaters with shoulder pads and my Lionel Richie records*. The period of mourning has long since passed, but imagine my delight to see that frozen yogurt is now *in* once again. I was thrilled to see a new frozen yogurt shop open within walking distance of my home. OK, so it is wildly overpriced, but it's there and that's all that matters when I want a fix.

Social Networking Friends vs. Real Life Friends

While many of us use social networking tools differently, most of us struggle with similar questions and challenges. Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn? How secure should I feel when using Facebook's privacy settings to determine which groups of friends can or cannot see particular photos? Should I be concerned when someone tags me in a photo or I comment on someone else's post?

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