Today's post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don't get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups. I belong to many, including some business, community or family related. Serving as an Admin of a Facebook Group can be incredibly easy or a huge time commitment, depending on the size of the group and how closely the group's content is moderated.
With the launch of Google's new social network, Google+, there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+.
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It's the how to do this that escapes most of them. That's perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now.
LinkedIn doesn't get much love in the "I can't wait to go online and have fun with my friends" category of social networking sites, but make no mistake - for professionals, wannabe professionals, businesses or non-profits, LinkedIn is where the real action is. While you may be getting benefit out of Twitter or Facebook, LinkedIn is probably where I'll find you first when I google you and where I'll look to get an early sense of your reputation.
Have you ever received an email from someone and their signature block seems to run on forever with so many links that the signature is longer than the email itself? Do you do this yourself? Come on, it's okay to admit it, you're among friends.
I finally gave in. I resisted the call to "upgrade" my profile on Facebook. Calling it an "upgrade" didn't fool me. I heard the buzz and read the complaints. Many of those you moved to the new format weren't happy. I knew, though, that my days of being able to remain on the old profile design were numbered. For the last few days, there has been a message at the top of my Facebook homepage,
You've taken the job of connecting with the right people online seriously. You've methodically built your professional network of connections on LinkedIn. You've added your family, friends, old classmates and co-workers to your list of Facebook friends. This is a wonderful way to stay in touch by keeping up with status updates and photos, but what if you want to send a private email to one of your connections?
I already know almost all of you will be in one of two camps. Some of you will immediately feel my pain and totally get what I'm talking about. Others will think I'm making much ado about nothing and ought to let go of my outdated idea of how and where content is best shared. There will be a handful in the middle; those who can see both sides, but there won't be many of you in this third group. That said, let's get ready to rumble!
Remember how excited you were when you learned that you could connect your Flickr account to Facebook so that all of your photos could easily be uploaded and shared with your friends? Or, how intrigued you were with the idea of posting every single update to all of your Facebook, Twitter and LinkedIn friends simultaneously?
There was this little get-together for tech reporters at Facebook headquarters today. You may have heard about it. Whenever Mark Zuckerberg, CEO of Facebook, summons an audience because he’s got something to announce about Facebook, life as we know it grinds to a halt. Or so it seems.