So, there I was. Listening in on an fascinating conversation online with one of the business world's most well known thought-leaders*, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer.
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It's the how to do this that escapes most of them. That's perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now.