With the launch of Google’s new social network, Google+, there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+. Others, while leaving the accounts open, are no longer updating those accounts and have posted this as their profile picture as a sort of forwarding address:



While I’m loving what I see so far on Google+, I’m nowhere near prepared to move and vacate my other social networking accounts. This is not the same as when a new version of a product we’re already using is launched. If I’m an iPhone user and a newer iPhone model comes out, sure, I’ll jump in and buy it, knowing there is no need to keep using both. It would be redundant.

This is not the case with Google+. While some may argue that there are some features which are very similar those on Facebook or Twitter, it is not a straight-across apples to apples comparison. The tools are different, each with its own advantages and disadvantages. Plus, even if I had a strong preference for one over another, suddenly moving my social presence would really be all about me, rather than respecting where and how my community is most comfortable engaging. If such a move doesn’t make sense for my business community, as well as my friends and family, it doesn’t make sense for me.

Why is it, then, that people want to rush in and declare something over or dead so quickly? Is it because they really believe it to be so or is it because they think that it might one day be so and they want to have been the first to have predicted its demise?


Over the last couple of years, I recall hearing of a few other deaths; among them were email, blogs and the telephone. Strangely, I continue to use them all. Of course, how I use all of the tools and platforms has evolved over time, but they are all still relevant and important. Enough of the useless pronouncements that something is over; I’m over it. I prefer to remain focused on continuing to leverage the right tools in the right away, given our own objectives and resources.

Worry Not

To those not yet on Google+ who may be wondering if it is going to replace whatever you’re currently doing, don’t worry. As long as you continue to share valuable and helpful content and are always willing to keep an open mind about new tools and best practices, you’ll do just fine. Google+ is brand spanking new and has just begun to develop.


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